Web design is one of the most important aspects of making your website accessible and inviting for potential customers. It’s crucial for increasing your visibility and the scope of your brand online. If you’re looking for custom web design in Miami, remember to hire a professional web developer who has expertise in the most advanced tactics in website optimization, namely in responsive web design.
Responsive web design maximizes the user interface of your site, otherwise known as UX (user experience) design. It incorporates creative visual structure with quality, streamlined HTML coding to make it easy for users to engage with your site.
You can get familiar with the key components of responsive web design—right here, right now. Here are the main things you should know:
Flexible Grids
A flexible grid accounts for the layout of the site. A web developer can use CSS classes or code the grim themselves to define columns, sizing, spacing, and alignment for design elements that will change according to whatever device is being used.
Flexible grids are a large part of what makes a site mobile-friendly, or access to smart devices like phones and iPads/tablets, desktops and laptops. The HTML coding should be designed to automatically match user preferences on these devices.
Flexible Images
The purpose of flexible images is much the same as flexible grids. Flexible coding changes the size, spacing, layout, and sometimes the engagement properties of images to make sure they match up and are accessible on any given device.
Images, in particular, can throw a monkey wrench in the layout of a webpage’s structure, so it’s important that it responds correctly with the interface. One of the main aspects of flexible images is making sure orientation shifts—from portrait to landscape—happen smoothly, and without squishing or condensing any other content or visual elements.
Page Load Speed
Page load speed mainly works to reduce your bounce rate, or the time it takes for people to leave a webpage on your site. Most people give up quickly when a webpage takes too long to load, and visitors lost means click-throughs and conversions that won’t be made.
Slow page loading times can also affect your SEO since the whole point is to increase the flow of user traffic. Streamlined and structured HTML coding for responsive web design ensures that your pages are as fast and responsive as possible, so you don’t lose any clicks from potential customers.
Media Queries
Media queries are best supported by flexible grids and images. They are filters that actually help with optimizing design for alternative devices because they make it possible for style changes to display, orientation, height and width, and resolution.
This change is most obvious between, for example, a desktop to a smartphone. Whereas a desktop has a wider screen, most (if not all) design elements will display in landscape orientation. Meanwhile, a smartphone screen is a fraction of the size.
Where traditional web design would bunch columns and squares, render written content very small or unreadable, and distort images and other multimedia, media queries help make this a seamless transition (or as seamless as it can be).
Unique Branding Elements
When you hire an experienced custom web design, a responsive custom design is exactly what you should get. Every element on each page should reflect an overall theme that matches your brand, tone, industry, and the target market of your business.
None of these elements should be lost in translation between devices, and nothing should look crowded or misaligned. Fonts should match, and spacing should look as organic as possible.
Looking for Quality Custom Web Design in Miami?
Responsive web design is one of the most crucial aspects of your business’ website.
Why? Because a website is like a business card or a portfolio—it creates the first impression. Not just for your current customer base, but for all potential customers looking for your products and services.
If you want to get the most return out of your investment in creating a website, the best thing you can do is leave your quality custom web design in the hands of a professional web developer.