With the advancement in marketing technologies, businesses of all sizes invest a large part of their marketing budget in digital. Today, brands are more focused on driving digital growth rather than using traditional advertising options like TV, newspaper, and radio.
Digital marketing has emerged as the most cost-effective marketing channel, making an astonishing ROI compared to others. There has been a massive development in marketing technologies since the advent of the internet.
Choosing the right digital marketing strategy for your company can be overwhelming. Read on to know more about the top technologies that will drive your company’s digital growth in 2020.
AI-Based Automation
Artificial intelligence is transforming almost every industry in the world. Many successful brands are using AI to build automated marketing systems that increase productivity and saves a lot of time.
AI has wonderous capabilities to handle and analyze data like never before. It has revolutionized the way marketing professionals work. Chatbots and automated email marketing are some of the best applications of artificial intelligence.
Businesses are also using AI to curate and create content for their target audience. One of the best examples of AI on the internet is youtube recommendations.
Big Data Analytics
Another modern technology that is transforming the digital marketing landscape is big data and analytics. It helps companies take strategic marketing decisions that are purely data-driven. Big data allows digital marketers to acquire transparency and better insights.
Big data allows businesses to engage their customers on a large scale, helping them create personalized campaigns that target individuals. You can easily recognize patterns in the behavior of your customers.
E-commerce websites use big data to understand the customer’s shopping behavior and provide a feed that is relevant to their interests.
Personalized Web Experience
Website personalization provides exclusive custom made experience to your customers whenever they land on your website. There are a lot of things that marketers consider while customizing the web experience of a user. Some of them are their past Purchases and geography.
All this could be possible because of the tremendous progress in web development technologies. Professionals like ruby on rail developers are continuously working toward creating a better experience for visitors.
Considering its importance in revenue generation, more and more brands are investing in website personalization.
Optimization for Featured Snippets
One of the biggest challenges of a marketing professional is to keep up with Google’s algorithm. One of the recent updates is the featured snippet or positon zero in SERP( Search Engine Ranking Pages).
These are the first thing that comes up when you make a search query on Google. Focus on answering multiple questions of your domain, and keep a track of word count to earn a featured snippet.
Adding how-to guides also helps in optimizing your website content for Google’s featured snippets.
Programmatic Advertising
Programmatic advertising has always been one of the best marketing channels for brands. The future of programmatic looks promising as modern technologies like artificial intelligence, voice search, and machine learning continues to work together in this space.
The programmatic has a long way to go in the future. Make sure you stay updated to leverage this marketing technology. Below are some of the top programmatic ad tech trends that you can look for in 2020.
- Voice-activated ads
- Omnichannel programmatic
- DOOH & mobile location data
- Programmatic TV and audio ads
Programmatic advertising is transforming media planning for good. Make sure you consider this technology while planning your next marketing budget.
Video Marketing
Brands and businesses are using videos to build better relationships with their customers. Marketers from all around the world are leveraging the increased video consumption habit of users. Videos can help in increasing trust and confidence in your brand.
It takes a lot of skills and effort to make videos that boost conversions. Some of the best practices include:
- Use the first few seconds wisely
- Target relevant audience
- Focus on the storytelling
- Use attractive thumbnail
- Create a perfect hook
- Include CTA in video
Besides, you can also collaborate with other brands and influencers to create an impact. Including videos in your digital strategies can do wonder for your marketing objectives.
Social Commerce
One of the most significant changes in social media is the ability to shop on these platforms. This update has forced marketers to rethink their revenue strategies.
These platforms allow you to make online stores with the ability to customize product catalogs and sell directly to customers. If you sell products for a younger demographic, you must explore social commerce.
You can hire facebook api developer if you want to understand and make the best of social commerce. It is a brilliant opportunity for brands and businesses to boost their sales and dominate the market.
Influencer Marketing
Influencer marketing is one of the most effective marketing strategies to boost your reach and engagement. It helps in increasing your credibility in the respective industry.
There are thousands of influencers in every niche today. Make sure you find and collaborate with the best influencers to increase your revenue online.
In the age of modern marketing technologies, word of mouth is still an effective marketing strategy. When it comes to making a purchase decision, please trust the recommendations of their favorite person.
Conversational Chatbots
Chatbots have taken the conversational marketing to the next step. Top brands and businesses are using bots to engage with their visitors on a personal level.
With the advancement in technologies like artificial intelligence and machine learning, chatbots will lead the future of digital marketing. These modern chatbots can collect and analyze customer’s data that helps marketers make better choices.
Many chatbots have changed the way brands communicate with their audience. Including chatbots in your marketing strategy will help you learn more about your audience, reach new customers, and boost your conversion rate.
Conclusion
These are some of the most prominent methods that companies are using to attract, engage, and convert potential customers in 2020. Make sure you keep all of your marketing human-centric. Marketing campaigns that connect with customers at an emotional level always win the game.