What the Survey Has to Say to Win: Ways To get Honest Survey Data

4 Mins read

Survey Data – Our company wants to know what you think! Give us your feedback! Help us provide the consumers with improved products! There is a big chance that you have received a feedback survey from businesses at some point in time, whether through the Internet, via phone call and text messages or in the store that you just visited. 

As a matter of fact, according to studies, more or less 90% of people receive some kind of feedback survey. Though it is not surprising, in this article, we will take a closer look at how or why people want to complete these online surveys. 

According to firms that take feedback surveys, asking people about their review habits can help firms understand why most people are filling out feedback reviews, why they are or are not answering questionnaires truthfully and how they think their answers being used by firms and businesses. There are a lot of questions when it comes to this topic. Can you make money out of it? Is it safe to give your information to them? Is Surveysay legit or any companies for that matter?

Generally speaking, we learned that most people are likely to answer questions if you give them what they want. Based on results, there are five ways to increase the chances of the customers will answer your feedback questionnaires – so companies can increase the response rate and get the necessary information that they can count on. 

So, who are the people completing these kinds of reviews? And how can companies keep people happy? First and foremost, let us take a closer look at the people who are completing these feedback reviews. It means any surveys or reviews that ask the people to give their thoughts after they have used the products or services, checked out the store (whether online or the physical store) or speak with the customer service representative.

Out of the 90% who receive the questionnaires, more or less 60% say that they answered half of the questions. And whether the companies are sending feedback review questions to the customers, healthcare patients or anybody else, there are five techniques you can do to make the respondents happy.

Survey Data

Get on the Internet – How to get people to respond to your reviews? You can start by making it accessible to them. People prefer to use the Internet to complete the feedback survey, at least 90% of them, either through a website submission (at least 60%) or sending the questions using email (more or less 20%). Meanwhile, more or less 3% of the respondents prefer to send responses using traditional or snail mail. 

To find out more about the importance of surveys, visit

A simple tip: According to information, people have a higher chance of completing a review on Thursdays or Fridays between seven in the morning to 1 in the afternoon. If you want a faster response time, you can send the questions during these peak hours.

When You Can, Make Them Short and Simple

There are times that you will need to send a lengthy questionnaire, especially when you need to find out a lot of dimensions of student success or employee engagement into account. But there are times that you need to keep them short and simple, especially when giving them to your customers, and they are doing you a big favor by giving you a complete answer. 

At least 40% of the respondents are willing to spend five to ten minutes answering questionnaires, will at least 30% are willing to spend more than ten minutes to answer them. But when you filter the questions by only including people who complete them (or at least most of them), people said they are okay spending more time on them. 

That is why if you have a lot of queries to ask, do not lose hope. Make sure that every item is the right one, designed to get as much information as possible, so you will not waste the time of your respondents.

Consider Offering Incentives

There are a lot of advantages and disadvantages of using incentives. 34% of respondents say that the primary reason they answer these types of reviews is that they want to receive money, gift, prize or discounts; in short, they want incentives. On the other hand, you do not want to encourage people who only complete the questionnaires because of the incentives (they are called satisficers). 

These are people who rush answering them without taking them seriously. Respondents may not be compelled to give any feedback unless they have high opinions about your products or services, whether good or bad. If you want to get an accurate answer to your queries, most people say that giving incentives is an excellent place to start. 

If asked what types of incentives respondents want to receive, most of them say they want gift cards, cash or a discount card. In rare cases, companies will donate something to the respondent’s favorite charity if they answer their survey.

Survey Data
Survey Data – Survey Data

Be Applicable and Clear

Speaking of honesty, let us talk about the reasons why people are not honest with their answers. 40% of respondents say that they give an inaccurate answer because the questions are very confusing; 31 % say it is because the question does not apply to them. 

The bad news is, the items you give the respondents may get unreliable information. But that is also good news. Because more than half of the respondents say that the reason, they provide an inaccurate answer is because of problems with the logistics presented by your reviews, instead of dishonest behavior. 

To know more how to analyze survey results, click here.

Companies can control information quality on their end. You can improve the data that you are analyzing by writing quality questions following good practices in cleaning them.

Follow up

Remember how almost half of the respondents say that they complete the surveys because of the gift or prize involved? Well, 22% of people say they complete the questionnaires because they enjoy answering them, and 20% said it is because they want to help the company that is asking them. 

In fact, half of the people say that they are receiving the same number of surveys as they did the previous years, 22% say they have been receiving a lot more, and that is a good thing. Companies need to be fuzzy and warm over the respondent’s altruism, but in the end, the respondents will say what they want about your product or services.