To host a successful webinar, every organizer should follow certain best practices that help in optimizing the event in the best way possible. It’s critical that you consider how to optimize your webcast for the optimal experience, just like you would with any type of video material broadcast over a video or webinar hosting service. In this blog, we have curated and listed some of the leading techniques to help you optimize your webinar.
Make it mobile-friendly
Your webinar should be accessible on whatever device that a user chooses. So be sure to optimize your webinars for mobile. Make sure the third-party product supports mobile devices if you use it to host or promote your webinars.
Use video in HTML5
Use HTM5 video to embed videos in web pages. Once more, this is crucial for mobile users (especially in terms of cross-browser compatibility), but it also works well with various video formats and encoding methods.
Enable offline watching of webinars via user downloads
Allow users to access the entire event for offline viewing if you’re hosting a one-time live webinar. If you’re using an automated system, don’t let users download your webinar; instead, direct them to a site where it is embedded. While your webinar is still a component of any lead gen plan, you don’t want people to post it to YouTube.
Consider the length of your webinar
The length of the webinar matters. Although you are aware that your audience needs in-depth information, you don’t want to ramble on for too long. According to research, webinars shouldn’t go more than 60 minutes, and a reasonable target time is between 30 and 60 minutes.
Get audience input and use it to improve future webinars
Naturally, you may collect feedback from your viewers and ask them if they felt that your webcast was too brief, long enough, or just right. There are actually numerous questions you could choose and use in your upcoming webinars. The longer it will take for users to access your content, the farther they are from the server where your video is hosted. By putting your material on virtual servers in areas close to your users, a content delivery network (CDN) expedites this procedure.
Determine the dimensions of your media player
Make careful to specify the player’s height and width if you’re integrating a video player into one of your pages. By doing this, the browser may avoid wasting time each time the page opens by not having to compute the dimensions.
Include a transcript in text
It can be simpler to edit text than it is to search through a video looking for the important parts of your webinar.
Transcripts are also useful for leaving users a note after your webinar as half of your email campaign.
Give multilingual audiences captions and subtitles
Including subtitles or captions in your webinar over a virtual event platform can significantly enhance the experience for people who aren’t native English speakers. It’s one thing to read texts in a new language at your own pace; quite another to hear conversations in their entirety. When webinars are recorded, providing subtitles and captions is obviously much easier, but if you’re serious about reaching speakers of different languages, live subtitles are achievable.
As a stepping stone, create webinars
You’re not hosting webinars just to get more people to watch them; you’re doing it to capture quality leads and cultivate existing ones. Choose your audiences depending on where they are in the purchasing process and construct a webinar to help them go to the next phase. You’ll need to be more specific with your audiences, themes, and CTAs as you create more webinars.
Anticipate what your users will do next
Knowing what you want viewers to do after viewing your webinar is a key component of this. You’ll need a list of desired behaviors laid out because not everyone will buy as quickly as the screen dims. To keep participants from leaving your webinar, use exit-intent pop-ups.
Exit-intent pop-ups can also be used to activate when users appear to be about to leave your webinar. Again, there will always be UX problems when employing pop-ups, but it’s something you should try to see if it lowers your leave rates.
Give your webinar leads a name
This is a vital point to remember. You’ll want to know how users found your webinar (via search, Facebook, a guest post, etc.) and follow their activities as they engage with brands further. Do they join up right immediately, depart, and then sign up again in one of your retargeting efforts, or do they need more convincing? To determine how efficient your webinar channels of distribution are, you must know the answers to these questions.
Send users follow-up emails
When your webinar participants have completed it, it’s time to encourage them to take action. Some may have purchased while viewing, while others may have refused your CTAs, and some may not have even completed your webinar. As a result, you’ll want to send suitable follow-up communications to each of these user types. Divide your online marketing lists and send messages tailored to each sort of recipient.
Distribute notes and summaries to attendees
We previously discussed groups representing a transcription of your webinar, which you may provide to them all as notes after they’ve watched it.
However, there’s a lot more you can do. Make graphical summaries or something else visually appealing, and incorporate your CTAs into something consumers can utilize after they’ve watched your webinar.
Inquire about comments.
Asking for feedback not only provides you with another conversion opportunity, but it also allows you to assess the value of your webinar leads. This also leads us back to a prior topic about incorporating feedback as a way to improve the performance of your webinars. You understand what to do next if people keep criticizing you your seminars are also too long or not mobile-friendly.
Send similar content links
Your webinar would not be the only piece of material you create on the same subject. Reach out to participants with links to relevant material that can pique their interest and move them closer to a conversion goal.
Create content that responds to the questions raised in your Q&A session
Answer the questions addressed in your Q&A by writing blog posts or sending emails. These are certainly themes that individuals who watched your webinar are interested in, so connect out to them and learn more about their concerns.
Offer a prize to those that attend
Offering guests a prize is a terrific method to improve the link amongst your brand and attendance. Give them “free” accessibility to a few of your premium materials, a coupon of some sort (a good conversion incentive), or something else that indicates VIP status.
Use these beneficial techniques and organize an excellent Webinar event.